Keywords should be used naturally, not stuffed into the content so much that they detract from the main idea or distract the reader.
It’s not enough just to post content; you need to create content that’s memorable and cuts through the noise. In fact, useful and memorable content is one of the top ways to increase website traffic.
Guest posting for other websites is an effective way to generate backlinks, boost referral traffic, and increase search engine results page (SERP) rankings. You should always thoroughly research websites within your industry to pitch.
Advertising through paid search, social media and display ads can be an efficient way to increase website traffic. Once campaigns begin, see how audiences behave with various keywords.
Promoting content through email newsletters is an effective way to increase website traffic. Include enticing information from the content in the subject line and in the body of the email. Insert a link or button that subscribers can click to read more of the content. Make sure emails are mobile-friendly. Links should be easy to see, since 46% of all email opens are done on mobile devices.
Industry influencers are eager to share content that their followers will love. Businesses can connect with influencers in a few ways, tag the influencer in a social media post if your piece references their content or research. Ask the influencer for an interview/Q&A, then tag or email the influencer when the content is posted.
Giving prospects something of use is a great way to drive more traffic. Create various tools and content that would help out others in your industry, then offer them for free on their websites. By posting gated content/tools (offering the content and tools in exchange for the user’s contact information), you can maximize your returns and find new leads.
When businesses create press releases to promote themselves or their clients, they shouldn’t just place them on a press release syndication website and wait to see what happens. They need to actively push the release and send it to influential websites and publications in their industries.
With so many businesses trying to increase website traffic, there are many opportunities for backlink exchanges. Reach out to relevant sites and offer your content as an additional resource to include in one of the site’s posts. To add an extra incentive, you can offer a mutually-beneficial backlink exchange, offering to add one of their links to a post of yours as well.